Who is KDA & Associates

Who is KDA & Associates?  We’re a team of Corporate Training Consultants, made up of former Corporate Executives, Senior Trainers, Marketing Specialists, and top-performing Sales People.  In addition to Executive Coaching, we specialize in developing customized training solutions for your sales team, management team, trainers, and operations specialists.

Customized workshops by KDA & Associates include:

The Fearless Facilitator™(Facilitation Skills)

Sales and Operations Leadership

Sales Skills

Cross Selling Your Strategic Partners

Overcoming Screeners (Receptionists)

Getting Appointments

Effective Sales Calls

Recruiting and Interviewing

Market Management

“Style” Selling Using DISC

“Style” Management Using DISC


Customer Service

Outbound Calling

Our highly interactive workshops have a proven track record of changing behaviors and having a dramatic impact on the bottom line.

Some Reviews:

“This was by far the best training that I have ever received.  Kathleen was awesome!!  I got the most value out of this session due to the active participation.”

“After 3 consecutive weeks of training as I came on-board, I was fully prepared to be bored.  Nothing could be further from the truth!  I will use the lessons I’ve learned, both professionally and personally, and KNOW they will add value to my life.  Thanks!”

“Thank you for the outstanding training experience last week.  I went in a cynic and came out a convert!  It was very enjoyable with immediate benefits.”

“I feel confident that with your influence I will become a sales force to be reckoned with!”

“You somehow made me feel that the session was just for me, and it really empowered me.  I will forever be indebted to you for the knowledge, but more important for the way you made me feel.”



KDA and Associates Description of Services

The Fearless Facilitator Facilitation Skills Training:

How often have you sat through a boring meeting or training session that added no value?  Hopefully none of them were yours!  In order to ensure that you deliver a dynamic and value-added agenda to your team,there are some basic and advanced tricks of the trade.

The Fearless FacilitatorÔ workshop will teach you those tricks and help you be known as one of the BEST facilitators and presenters ever seen, whether you’re conducting a team meeting, a training session, or presenting to your peers or management team.  By the end of this session you’ll be able to facilitate a meeting on any topic, anywhere, and be Fearless!

Management Workshops:

Looking to build a high-performing team?  In order to attract and retain top performers, and to keep them motivated to exceed goals, your management team needs solid management skills and proven management behaviors they can immediately implement.

The management series of workshops offers modules including:

Management Skills (Questioning, Listening, Feedback, Objections, etc.)

Recruiting and Interviewing

Setting Clear Expectations

Performance Management

One-on-one Coaching

Handling Performance Problems

Facilitating Effective Meetings

Time Management

Market Management

Building High Performing Teams

As with all of our workshops, each module can be customized to fit your company’s unique culture and needs.  You can choose to conduct the series over a 4-day period, or break it into individual modules conducted separately.  The proven set of skills your team will learn will enhance not only your professional lives, but your personal lives as well.

Sales Workshops:

Set your sales team apart by giving them the tools they need to be the best.  The most important benefit of this course is that participants actually get work done while they’re there, meaning we’ll actually make calls to real referral sources, develop business plans, and time block follow-up activities.  It’s a highly interactive course, with topics like:

Sales Skills  (Questioning, Listening, Feedback, Objections, etc.)

Market Management and Activities

Choosing the Best Referral Sources

Overcoming the Screener (receptionist)

Getting Appointments

Customer and Referral Source Interviews

Customer Service

Outbound Telemarketing

Cross-Selling your Partners

Financial Planning

Follow Up and Contact Management

Developing Business Plans

Coaching In Action:

Many people will admit to going to a class and learning some great new behaviors, but then struggle to implement them in “real life”.  Coaching in Action gives you a personal coach back in the field observing and coaching you while you try the new behaviors.

Let’s say you’ve learned a new way to conduct a meeting.  We could attend your next meeting as an observer and take notes on how you utilize the new behaviors you learned about facilitating more effective meetings.  Then we’ll provide specific, behavior-based feedback following the meeting.  Another way is to have us listen by teleconference.  Either way, you end up with real life, real time feedback on what you’re doing well, and ideas to increase effectiveness even further.

“Style” Selling & “Style” Management:

Ever wondered why you just seem to click with some people and are at odds with others?  You need to understand what your Behavioral Style is!   “Style Selling” and “Style Management” may be the courses for you.

Learn what your personal behavioral style is, and then determine the styles of the people you interact with on a regular basis.  Whether you’re working with clients or employees, you’ll learn specific, easy techniques to improve communication, effectiveness, and therefore productivity.

The process is easy.  Take a 7-minute test and answer 25 questions.  This proven, scientific program, which dates back to 1926 will analyze your responses and provide a detailed report on your unique style and areas of strength and development.

As Certified Professional Behavioral Analysts, Kathleen and team will help you develop strategies and goals based on your style to improve every interaction in your professional and personal life.

Customized Curriculum Development / Instructional Design:

A large percentage of our business is developing and implementing customized curriculum to meet the distinctive needs of different teams.  Whether you’re looking for a full-blown session covering several topics, a series of workshops that are facilitated over a period of weeks, or a one-time tactical training course addressing your biggest gap, we have the flexibility to make it happen.  We’ll work closely with you and your team to incorporate your culture and language, and ensure that participants know it was written just for them and their unique situations.


“Sales tripled and morale is the highest I’ve ever seen it since our team went through one of the KDA and Associates courses.”